Briefing Form - Trading - St Richard's Hospice

ABOUT YOU
Name*
First Last
Email*
Phone*
TYPE OF ACTIVITY
Tick all that apply
1. Product Promotion
- Promotion of specific items.
2. Retail Campaign
- Themed events/campaigns or seasonal/national/sales days promoted in store.
3. Donor Communication
- Appeals for specific items or asking donors to do something specific.
4. Collateral
- Designs for leaflets, posters, postcards labels etc and print requirements.
5. Recruitment
- Calls for volunteers or staff vacancies.
6. General updates
- General updates on in-store activities, messages of thanks to volunteers and donors.

Save and Continue Later

3. DONOR COMMUNICATION
What do you want donors to do, and why? What is the call to action?*
Describe the actions you want donors to take in detail, to enable marketing collateral to be written. Assume no one has heard of this activity and you’re describing it for the first time. For example, a call-out for donations of vinyl.
What are your expected outcomes from this communication?*
What does a successful outcome look like? Get specific with your expectations. ie. 100 x vinyl donations of jazz or classical music. Maximum number of bags per donation etc.

Save and Continue Later

4. COLLATERAL
Collateral required*
Please select the items you require designing for your activity, detailing anything extra in the space provided.
- Leaflet
- Poster
- Postcard
- Banner
- Label
- Till screen advert
- Additional items not listed
Collateral – additional items
List any items not listed above here:
Dimensions and orientation*
Give required dimensions and orientation of artwork for each piece of collateral. ie A4 poster landscape, A3 poster portrait, A6 postcard landscape, 10ft x 2ft banner landscape.

Save and Continue Later

6. GENERAL UPDATES
What would you like to tell people?*
What has happened? Give full details of the activity in store, items donated, voluntary role completed.
How and why did this happen?*
How did this come about? How has this made a difference?
When did this take place?*
Please provide exact dates
Who was involved?
- Individual
- Group
- Company
Name*
First Last
Job or role title
Company or group name*
Consent for name use – I have consent from the individual/ group/ organisation to use their name/s publicly.*
- Yes, I have consent
- No, consent not yet obtained
- No, consent refused

Save and Continue Later

Briefing Form – Trading