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Sponsors saddling up for bike event

15th June 2017

Midland Communications, l to r, Dave Webster, Stuart Mico 3

A team of keen cyclists will be taking to the lanes of Worcestershire next month in a bid to raise funds for hospice care.

Twenty one riders from telecommunications specialist Midland Communications will be taking part in the St Richard’s Hospice Bikeathon event on Sunday 2 July.

The company is also the main sponsor for the event.

Dave Webster, Director at Midland Communications said : “St Richards provides vital support to the people of Worcestershire and the surrounding area and, as an essential resource, it needs all the support it can get.  We wanted to do our bit.  We’re a local business, we employ local people and our customers are local too.  We wanted to get involved for them and to play our part in ensuring that St Richard’s continues to do its excellent work for many years to come.  It’s a pleasure to be involved.”

The event offers cyclists three different routes; it will start and finish at the hospice in Wildwood Drive, Worcester, with cyclists heading into the beautiful south Worcestershire countryside, mainly on quiet country lanes or bike routes.

Participants can choose from the family route of 16 miles, a more challenging 45 miles or the 64mile route to Snowshill in the Cotswolds, for the seasoned cyclist.  The longer two routes will be timed. All routes will be signed and co-ordinated by Pulse Pursuits.

As an added bonus all those taking part will be entered into a free draw to win a Gtech electric assisted bike.

Alison Parkes, Fundraiser at St Richard’s said: “We are extremely thankful for the fabulous sponsorship from Midland Communications.  And it is great news that the company has gone one step further and is entering a team!  We look forward to a brilliant day of cycling for all those taking part.”

To register and for more information please visit www.strichards.org.uk/bikeathon.

Dave concluded : “As a local business employing local people we all know of someone who has benefitted from the care offered by St Richard’s and that is our main driver for being involved.  We are not the sort of people to simply sit back and watch others do all the hard work!  A few of us are quite keen cyclists so it was an easy decision to make and, of course, exercise is good for you but we will let you know if we are in agreement with that at the end of the 64 miles!”

The company takes its social responsibilities seriously and supports as many  community and charitable projects as it can; this year it was chosen as a ‘Red Nose Day Call Centre’ which involved taking donations during the BBC’s Red Nose Day programme.  All employees at the company gave up their Friday night on 24 March and worked as volunteers to keep the 30 lines open from between 6.30pm until midnight.    The company also raised more than £2000 for the UK-wide fundraising event by organising a 24 hour ‘PingPongAThon’ in its Tewkesbury office!