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Why supporting a charity is good for business

3rd September 2014

St Richard’s Hospice is proud to be working in partnership with many local companies and values their continuing support. An association with the respected local charity helps businesses to achieve corporate social responsibility objectives and offers opportunities to entertain clients, motivate employees, engage with suppliers and attract new customers.

Many local businesses, from independent family firms to national chains, are currently supporting the hospice. They do so in a wide range of ways, from sponsoring a fundraising event or donating raffle and auction prizes, to making direct donations or volunteering time to help out with specific projects or events.

These companies are reaping the benefits of the association with increased customer loyalty and brand awareness through enhanced PR and unique sponsorship opportunities. Their employees have taken part in team building exercises at the hospice’s annual corporate team challenge and have volunteered to help create the serene gardens at its Wildwood headquarters. Their customers and suppliers have been entertained at a diverse range of sporting and black tie events such as the recent Cricket Day, Ladies Race Day and Midsummer Bollywood Bash.

Businesses of all sizes select St Richard’s Hospice as their charity of the year, and undertake a range of fundraising activities over the course of the year, such as team challenges, payroll giving, cake sales or saving used stamps.

St Richard’s is fortunate to attract long-term corporate supporters. The St Richard’s Hospice Business Patrons initiative started in April 2013; a group of companies dedicated to raising funds for the hospice as well as raising the profile of the charity. So far the group has raised around £25,000 through a variety of events.

One of St Richard’s Hospice Business Patrons, Phil Humphreys from Pendragon Packaging said; “We at Pendragon feel proud and privileged to be Business Patrons for St Richard’s Hospice. Raising money for such a worthwhile cause, whilst enjoying various events and experiences together, is a perfect combination. A visit to the hospice leaves you so uplifted that you go away in the certainty that you will encourage colleagues and friends alike to share in supporting St Richard’s.”

The hospice’s fundraising team is available to offer support and advice to any business wanting to support the charity, and can arrange visits to the hospice so that people can see the difference their support makes to the lives of patients with life-threatening illnesses and their families.

Local companies wishing to make a positive difference to the lives of St Richard’s patients and help with this year’s fundraising target of £2.5m can find out more atwww.strichards.org.uk or by contacting the Fundraising Team on 01905 763963.